Best Ash Maurya books

Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)

Ash Maurya

Best price for this book: $ 11.67

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We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.
  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to "pivot" by changing your plan's course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your "big round" of funding
"If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read."
- Brad Feld, Managing Director, Foundary Group

Scaling Lean: Mastering the Key Metrics for Startup Growth

Ash Maurya

Best price for this book: $ 14.52

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Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources?
 
You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?
 
Scaling Lean offers an invaluable blueprint for mod­eling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You’ll also learn how to:
 
· ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation.
· stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the met­ric of traction—which helps you identify the leading indicators for future business model growth.
· set progressive goals that set you up for exponen­tial long-term success by implementing a staged 10X rollout strategy, like one employed by Face­book and Tesla.
· stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas.
 
Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries

Best price for this book: $ 15

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Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Running Lean

Ash Maurya

Best price for this book: $ 34.07

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The Hero Plan: A gamified, lean journey to design your killer strategy

Daniel Vecino

Best price for this book: $ 0

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THE HERO PLAN: a gamified, lean journey to design your killer strategy.
LEAN STRATEGY + NEUROMARKETING + GAMIFICATION

THE HERO PLAN is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable.
A gamified, lean adventure that uses a Battle Board and a story with Heroes and Villains to guide you step by step all the way to the end design of a legendary proposal.
A goal you can only achieve by practical and real application of effective neuromarketing techniques.
Are you ready to fight?

TESTIMONIALS
"A gamified way to systematically design & test your strategy" ALEX OSTERWALDER, Business Model Generation.
"Focus on a memorable difference that matters to your customers" ASH MAURYA, Running Lean
"Neuromarketing and emotional triggers. Maximise your chances of success" MARIA LOPEZ, Bitbrain
"Gamification applied to the design of business strategies. Brutally addictive!" SERGIO JIMENEZ, Gamification WORLD

精益扩张 从创业到爆发式增长的关键指标

[美]阿什·莫瑞亚(Ash Maurya)

Best price for this book: $ 51.91

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创业企业如何有效地定义和衡量项目的发展进程?如何与内部和外部利益相关者进行沟通?如何在创业的早期阶段从分散的各类指标中筛选出有意义的指标?如何确定你所选择的商业模式能够正常运转?如何获得规模化发展?

《精益扩张:从创业到爆发式增长的关键指标》针对技术型创业企业如何快速成长给出了关键的衡量指标。作者结合商业模型、思维流程图和真实的创业案例,利用精益画布进行了详尽说明,为创业企业的迅速扩张提供了科学的指导。本书基于"目标""观察与定位""学习、利用、突破""实验""分析",以及"下一步行动"这一框架,并通过确定发展目标、优化商业模式、实现精益突破三个部分来说明如何使用这个框架。

《精益扩张:从创业到爆发式增长的关键指标》适合企业管理者、创业者阅读,尤其适合有对精益创业感兴趣的读者阅读,也可作为相关咨询和研究机构的参考读物。

精益创业实战(第2版) (Chinese Edition)

[美]Ash Maurya

Best price for this book: $ 0

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《精益创业实战(第2版)》融合了精益创业法、客户开发、商业模式画布和敏捷/持续集成的精华,讲解精益创业实战法。作者以自己的创业项目为主线,结合大量真实案例,并融入一些伟大创业者的智慧,创建了一套思考、验证和发布产品的系统。那些想要验证自己的创意、解决实际问题和渴望拥有成功事业的人,可以把本书当成一套明确的实践计划、一幅清晰的创业路线图、一本实践指南,或者一套反复实践的方法论。
  《精益创业实战(第2版)》适合希望成功创业的开发人员和程序员、公司经理、CEO,以及任何有创意并且想创业的人。

El Plan del Héroe: Un camino gamificado y lean en busca de tu estrategia ganadora (Spanish Edition)

Daniel Vecino

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ESTRATEGIA ÁGIL + NEUROMARKETING + GAMIFICATION
El Plan del Héroe es un manual para la batalla en busca de tu estrategia ganadora; una estrategia enfocada, diferente y memorable.
Toda una aventura gamificada y lean que, a través de un Tablero de Batalla y una historia de Héroes y Villanos, te guiará paso a paso hasta diseñar todos los elementos que harán de tu propuesta, leyenda.
Algo que solo conseguirás aplicando efectivas técnicas de neuromarketing de manera práctica y real.
¿Estás preparado para la batalla?

TESTIMONIOS
"Enfócate en una diferenciación memorable que realmente importe a tus clientes"
Ash Maurya, autor de Running Lean y creador del Lean Canvas

"The Hero Plan, un método gamificado y sistemático con el que diseñar y testear tu estrategia"
Alex Osterwalder, autor de Generación de Modelos de Negocio y creador del Business Model Canvas

"Gamification para el diseño de estrategias y modelos de negocio. ¡Brutalmente adictivo!"
Sergio Jimenez, creador del Gamification Model Canvas y fundador de Gamification World

Running Lean: Iterate From Plan A to a Plan That Works

ASH MAURYA

Best price for this book: $ 13.94

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RUNNING LEAN: ITERATE FROM PLAN A TO A PLAN THAT WORKS (2ND REV.)

Metoda Running Lean

Ash Maurya

Best price for this book: $ 23.99

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Metoda Running Lean. Iteracja od planu A do planu, ktory da Ci sukcesWizja testowana w praktyce\nWitamy w swiecie najnowoczesniejszych praktyk biznesowych i niezmierzonych mozliwosci w dziedzinie innowacji. Zyjemy w dobie Internetu, chmur obliczeniowych i oprogramowania open source, dzieki czemu koszty budowania nowych produktow osiagnely rekordowo niski poziom. A jednak mimo wszystko szanse na to, by zalozony przez nas startup odniosl sukces, nie wzrosly.\nDlatego wlasnie powstal ten podrecznik. Jest on znakomitym narzedziem dla szefow firm, dyrektorow generalnych, wlascicieli malych przedsiebiorstw, deweloperow i programistow oraz kazdego zainteresowanego stworzeniem firmy, ktora nie tylko przetrwa, ale bedzie miala szanse liczyc sie na rynku.\nRunning Lean to lepsza i szybsza metoda testowania pomyslow na nowe produkty oraz opracowywania produktow, ktore odniosa sukces.\nDzieki niej nauczysz sie:\nznajdowac uczestnikow wczesnego rynku