Best Ann Handley books

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley

Best price for this book: $ 13.5

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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Ann Handley

Best price for this book: $ 6.99

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The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Boost your online presence and engage with customers and prospects like never before with Content Rules.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Joe Pulizzi

Best price for this book: $ 9.61

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The NEW Rulebook for Entrepreneurial Success

What's the surest way to startup failure? Follow old, outdated rules. 

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift? 

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It's a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine's list of fastest growing private companies for three years straight.  It's also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you'll be able to sell pretty much anything you want.

Today's markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It's the best way to build a solid, long-lasting business positioned for today's content-driven world.  This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:
  • The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
  • Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
  • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
  • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
  • Diversification: Grow your business by expanding into multiple delivery channels
  • Monetization: Now that your expertise is established, you can begin charging money for your products or services 

This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business. 

Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. 

Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. Magazine in 2014. CMI produces Content Marketing World, the world's largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi's book Epic Content Marketing was named one of Fortune magazine's Five Must Read Business Books of the Year.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (And More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) [Hardcover]

C. C. CHAPMAN ANN HANDLEY

Best price for this book: $ 17.62

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Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings

Tom Fishburne

Best price for this book: $ 19.08

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"Tom is the David Ogilvy of cartooning."
--Seth Godin, author of Purple Cow


From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years.  Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.  Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series.

Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week.  The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation.

Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work.  Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work.

Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C. Chapman, Scott Stratten

Best price for this book: $ 0

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Whether you want to start understanding and using social media to grow your business, or to take your existing social media efforts to the next level, our experts can show you how. We've gathered together excerpts from 5 of our leading social media marketing and PR books to help you engage with customers, build a loyal following, get found online, grow your business, measure ROI, and more!:

Sample Chapter 1, from The New Rules of Marketing & PR, 3rd edition: David Meerman Scott explains the changing requirements of promoting products or services in the new digital age.

Sample Chapter 2, from Inbound Marketing: Brian Halligan and Dharmesh Shah show you how to stop pushing your message out and start pulling your customers in.

Sample Chapter 3, from Content Rules: Ann Handley and C.C. Chapman equip you with the know-how to develop marketing content that people care about and will want to share.

Sample Chapter 4, from UnMarketing: Scott Stratten will show you how to stop marketing and start engaging.

Sample Chapter 5, from The End of Business as Usual: Brian Solis highlights the new era of business and consumerism—and the role businesses play in defining it.

Download and enjoy!

众媒时代,我们该如何做内容

Handley) [美]安·汉德利(Ann

Best price for this book: $ 45.21

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一本为内容生产者、内容发布者、内容营销者以及内容创业者量身定制的书
福布斯"社会化媒体时代*具影响力的女性"之一、"福布斯女性"排名前20博主倾情打造
《华尔街日报》、***超级畅销书

内容创业时代,没有旁观者。我们对优质内容的追求比以往任何时候都更为迫切,这意味着:
只要能上网,我们就能发布内容;
只要在社交媒体上,我们就可以做内容营销;
我们都依赖文字去帮助我们传递营销信息;
高品质、差异化的内容能驱动真正的商业价值,实现变现,甚至能让我们成为网红;
万物皆媒,人人都是传播者,人人都可以分享内容红利。
如何写出有用、有品、有情和有趣的内容?
如何写得更好,或者说如何不那么恐惧写作?
如何用独特的视角和特有的方式、方法讲故事?
为了应对时效性的挑战,如何写出能够引发点击欲望的标题、段落?
作为内容营销者,如何摆脱各种社交媒体平台的运营压力?如何保证内容的质量?
如何为品牌生产内容?如何发布真正的内容?
如何让已经获得不错效果的内容"起死回生"?
......
在本书中,你将得到对于内容创作、内容生成和内容发布等全程的专业指导,还可以掌握生产出独特、高品质内容的实用方法:
?为内容写作量身定制的语法及其使用规则 ;
?用写出扎实新闻报道的规则生产出可信、令人信服的内容;
?营销人员写作17种特殊内容的基本原则;
?完成工作必备的内容利器。

Awaken Your Superhero: 11 Ways to Be Who You're Supposed to Be

John Wall

Best price for this book: $ 0

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Awaken Your Superhero is a short eBook about how to find and awaken your superhero powers, featuring brief inspirational pieces by John Wall, DJ Waldow, CC Chapman, Helena Bouchez, Chel Wolverton, Tamsen McMahon, Ann Handley, Bryce Moore, Whitney Hoffman, Justin Kownacki, and Christopher S. Penn.

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Nick Westergaard

Best price for this book: $ 17.95

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It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before.

Don't get discouraged. Get scrappy!

Shattering the myth that only big brands can do big things, Get Scrappy will help you:

  • Demystify digital marketing in a way that makes sense for your business
  • Do more with less
  • Build a strong brand with something to say
  • Find inspiration in unexpected places
  • Create relevant and engaging content and promote it via Twitter, Facebook, and other channels
  • Integrate strategy and message across touchpoints for a unified brand experience - both online and off
  • Spark dialogue with your community of customers
  • Measure what matters

The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

Charlene Li

Best price for this book: $ 55

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[Read by Erik Synnestvedt, Josh Bernoff, Ann Handley and various narrators]

Groundswell -- Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, and YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

Content Rules -- To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: content. Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, e-books or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) ... now more than ever, content rules! Learn how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business.

The Now Revolution -- Renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every day-and talking about it online. Keeping up with them requires shifts that will make your business faster, smarter, and more social.